50第三章

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Intermsofproductfunctions,Douyinsuccessivelylaunchedlivestreamingfunctions,commercialadvertisingfunctions,andbrandcooperationmechanisms,initiallycompletingthetransformationfromapureentertainmentcontentplatformtoacommercialtrafficplatform.In2019,Douyinofficiallylaunchedtheshort-videoe-commercefunction,openingproductlinkingandin-appshoppingservices,takingthefirststeptobuildacontente-commerceclosedloop.





Duringthisstage,Douyin’suserscalegrewexponentially.Bytheendof2020,Douyin’smonthlyactiveusershadexceeded600million,firmlyoccupyingtheleadingpositioninChina’sshort-videoindustry.Meanwhile,Douyinbegantoundertakepublicsocialfunctions,cooperatingwithofficialmedia,governmentdepartments,andpublicwelfareorganizationstoreleaseofficialinformation,spreadpositiveenergy,andgraduallyformapositiveandstandardizedplatformcontentatmosphere.





1.2.3EcologicalMaturityandFull-scenarioLayoutStage2021?Present





After2021,Douyinenteredthematurestageofecologicaldevelopment,completelycompletingthecommercialclosed-loopconstructionof“contentcreation-trafficdistribution-livestreaminge-commerce-locallifeservice-platformsettlement”.Onthecontentside,Douyinbrokethetimelimitofshortvideos.InSeptember2022,itfullyopenedthe30-minutelong-videoreleasepermission,coveringshort,medium,andlongvideocontentformats,realizingfullcoverageoffragmentedconsumptionandin-depthcontentreading.





Intermsofcommerciallayout,Douyinbuiltacompletee-commercesystemincludingself-operatedstores,merchantsettlement,livestreamingdelivery,platformlogistics,andDouyinpayment.ItsannualGMVmaintainedrapidgrowth,exceeding200billionUSdollarsin2023,becomingoneofChina’slargestlivestreaminge-commerceplatforms.Atthesametime,Douyinvigorouslydeployedlocallifeservicessuchascateringgroupbuying,hoteltravel,movieticketbooking,andleisureentertainment,competingwithtraditionallocallifeplatformsandbuildinganall-scenariodigitallifeecosystemcovering“onlinecontent+offlineconsumption”.





Upto2026,Douyin’smonthlyactiveusershaveexceeded930million.Ithasevolvedfromasinglevideoapplicationintoasuperdigitalplatformintegratingentertainment,study,work,consumption,socialinteraction,andpublicservices,becominganindispensablepartofChineseusers’dailydigitallife.